Grimoire Games

Grimoire Games is a case study for a game and collectibles store. This project centered around a gothic identity, and personality in the illustrations and type was a must. Signage and patterns based off of wrought-iron gates and old wallpaper helped give the brand a nostaligic feeling. Combining these with clean type, monograms and illustrations brought the older inspirations for the brand into the modern day. 

Collectible stores often struggle with clutter and disorganization, appearing somewhat shabby from the outside, which can be intimidating for new collectors or potential customers. By concentrating on cleanliness and legibility in pattern, illustration and color, Grimoire can buck this trend and be attractive to potential customers and sellers alike. Besides, who doesn’t love a cat mascot?

Brand Strategy / Motion / Illustration

Case Study
2025