CREAM CITY CARS

Cream City Cars is a brand for an online retail business that specializes in selling car parts and accessories at an affordable price. The challenge was to create a system that felt modern, dynamic and foward-thinking, but did not overstep into the realm of luxury. The solution came in the form of a C icon and the geometric system built from parts of the logo cut up and re-purposed. 

This method highlights the brand’s goal of selling quality first or second-hand parts to customers, and places an emphasis on accessibility for car owners to find the components they need.

Brand Strategy / Motion 

Freelance
2025