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Challenge: A flexible, scalable system for an event series. Hosted by an entrepreneur with roots in cars and transportation, the DRIVE series needed a visual identity adaptable to a broad range of events throughout the calendar year while targeting an executive audience.
Built with movement in mind, the DRIVE logo scales dynamically to fit any format—matching the events' wide range and varied topics. With activations ranging from technology to basketball, the logo and pattern represent the maneuverability and adaptability needed to succeed in the corporate sector. A roadmap to guide attendees through the year and color-coded events that remain cohesive were key components in tying together such a broad range of activations.
Number Project / Design and Identity