BENJAMIN FREDIANI

GRAPHIC DESIGN PORTFOLIO

A BRAND THAT FEELS LIKE HOME


Challenge: How does one build an identity for good times? "The Living Room" is the name of the series of music shows that helped start The Number Project's mission. Originally, close friends gathered together in a living room to support up-and-coming artists. From a studio apartment to large theaters, as The Number Project grew, so too did the size and scale of these shows. It became important to create a visual identity to tie everything together.

Solution: An identity that reflects the comfort of home and scales the same way Living Room shows have done. Handmade type for the logo, wallpaper-esque patterns, and personal illustrations come together to form a cohesive system that reflects the true goal of the shows: bringing good people together to listen to good music. The Living Room has always been centered around music; even as time passes and the artists change, there is always a hint of nostalgia to be found when good friends sit down to listen together.

Number Project / Design and Direction





















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